psk365 was founded in Karachi by a group of gaming enthusiasts and technology professionals who had spent years working in international online gaming markets before turning their attention to Pakistan. The gap was obvious — Pakistani players had passion for cricket, an appetite for live casino action, and growing comfort with mobile payments through JazzCash and EasyPaisa, but the platforms available to them were built for entirely different markets, with no PKR support, no local customer service, and no understanding of the Pakistani sports calendar.
The founding team at psk365 made a deliberate choice to build locally first. That meant integrating JazzCash and EasyPaisa from day one, building cricket betting markets that followed PSL and international tours in real time, and running customer support that understood both Pakistani time zones and the day-to-day questions of players in Lahore, Karachi, Islamabad, and Faisalabad. The name psk365 reflects that commitment — Pakistan Sport & King, 365 days a year, around the clock.
From a small initial team of 12 people operating out of a Karachi office, psk365 has grown into a full-service platform serving hundreds of thousands of registered players across the country. The product has expanded well beyond its cricket-first roots to include a live casino with 200+ tables, a slot library running into the thousands of titles, fishing games, UFC and football betting, and a responsible gaming infrastructure that the team considers one of the platform's most important long-term investments.